Local SEO Campaign Generates $40,000 in
Direct Booking Revenue
Industry: Vacation Rental Manager
Client Location: Roatan, Honduras
PMS: LiveRez
Properties Managed: 40
Services Provided
Vacation Rental SEO
Content Creation
About Island House Vacation Rentals
Island House Vacation Rentals offers privately owned homes for vacation rental on Roatan. In addition to marketing the properties they represent, they also offer property management services and caretaking services to properties that are not rented out to vacationers.
Problems
Lack of Organic Visibility
Island House Roatan wasn’t ranking well for core keywords like “roatan vacation rentals,” “roatan rentals,” and, “roatan vacation homes.” We changed that.
The company came to us in May 2017 with many issues that are commonly associated with the LiveRez platform. These include dynamic URLs, duplicate review pages, and the inability to add custom HTML pages.
Solutions
Technical SEO and Content Optimization
We focused on overhauling the IslandHouseRoatan.com website “from the inside out,” so to speak.
Our work began behind-the-scenes with an SEO audit, link building, and updated URL structures and naming conventions. We then provided the client with both new content and revamped content designed to hold website visitors’ attention.
We also created a Google My Business page for the client, which was challenging due to their foreign location.
Our client now has significantly more Google reviews than any local competitor and has generated approximately $40,000 in bookings from this channel.
Highlights of the Island House Vacation Rentals SEO Campaign
$40k
Direct bookings revenue from Google Business
1,642%
Increase in organic search traffic
164%
Organic keyword rankings
Here's What Our Client
Had To Say
Become Our Next
Success Story
Struggling with SEO?
Set up a no-obligation call and we’ll discuss how we can help you get more bookings.
Additional Results
Local SEO & Consolidated Reviews
Created a Google My Business page for the client, which was challenging due to their foreign location.
Client now has significantly more Google reviews than any local competitor and has generated approximately $40,000 in bookings from this channel.
Improved Rankings for Property Pages
We removed numerous duplicate property listings from TripAdvisor.com, AirBNB.com, FlipKey.com, etc in order to help the primary listing descriptions on their website to rank better.
Since the business was looking to boost direct bookings, we created primary versions of property page descriptions on their website and disabled the auto-update feature so no duplicate pages existed. These are now their top ranking property pages.
About Roatan Page Ranks for Over 270 Keywords
The Magnetic Strategy team created an ‘About Roatan’ webpage from the ground-up in order to increase traffic, strengthen search rankings, and encourage new bookings.
Following our content creation efforts, this page ranks for over 270 keywords (SEMRush) and now drives 90% of site traffic for the client.
160% Increase in Number of Top 3 Rankings
Through our customized plan to reinvent IslandHouseRoatan.com, the company achieved its goal of increasing its ranking on major search engines, such as Google and Bing.
160% increase in rankings from the top 3 search results (May 2017-Aug 2019).
Next steps
We’ll ask key questions
We want to know what issues your business is facing.
We’ll Create A Strategy
We’ll create a strategy tailored to your business and craft a proposal to fix those problems.
We’ll present the plan
We’ll share your tailor made solution and share next steps to getting started.
Ready to Talk with an Expert?
