1,642% Increase in Organic Traffic To Website

LiveRez SEO Case Study - Island House Roatan

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Client description

Island House Roatan, a vacation rental website for long-term and short-term rentals, was looking for a way to increase organic traffic and vacation home bookings directly on their website without interrupting their day-to-day operations.

Services Implemented

  • SEO Audit
  • Technical Site Changes
  • On-Page Optimization Updates
  • Created Google My Business Page
  • Content Optimization
  • Content Creation

Customer Goals

  • Increase Organic Traffic to Website
  • Increase Direct Bookings
  • Improve Rankings on Search Engines

As a small company in a competitive vacation rental market, we came to understand how important it is to be in front of website analytics and technology. We also came to understand we needed professionals to help us with this. After working with Magnetic Strategy for a year we’ve seen our website traffic increase dramatically. The team is very easy to work with, we couldn’t be happier with the service they provide and the results speak for themselves.

Brad Volk

Co-Owner Island House Vacation Rentals

The Problem

Lack of Organic Visibility

Island House Roatan wasn’t ranking well for core keywords like “roatan vacation rentals,” “roatan rentals,” and, “roatan vacation homes.” We changed that.

The company came to us in May 2017 with many issues that are commonly associated with the LiveRez platform. These include dynamic URLs, duplicate review pages, and the inability to add custom HTML pages.

The Solution

Technical SEO and Content Optimization

We focused on overhauling the website “from the inside out,” so to speak.

Our work began behind-the-scenes with an SEO audit, link building, and updated URL structures and naming conventions. We then provided the client with both new content and revamped content designed to hold website visitors’ attention.


$40,000 in bookings from Google My Business

Created a Google My Business page for the client, which was challenging due to their foreign location.

Client now has significantly more Google reviews than any local competitor and has generated approximately $40,000 in bookings from this channel.

Island House Google My Business
OTA Logos


Improved rankings for property pages

Removed numerous duplicate property listings on,,, etc.

Since the business was looking to boost direct bookings, we created primary versions of property page descriptions on their website and disabled the auto-update feature so no duplicate pages existed. These are now their top ranking property pages.


About Roatan page ranks for over 270 keywords

Created ‘About Roatan’ webpage from the ground-up in order to increase traffic, strengthen search rankings, and encourage new bookings.

Following our content creation efforts, this page ranks for over 270 keywords (SEMRush) and now drives 90% of site traffic for the client.

Content Creation for Roatan client
Top 3 Rankings for IslandHouseRoatan


160% increase in number of Top 3 rankings

Through our customized plan to reinvent, the company achieved its goal of increasing its ranking on major search engines, such as Google and Bing.

160% increase in rankings from the top 3 search results (May 2017-Aug 2019).

Frustrated With Your Online Results?

When you choose to work with our team, you will receive the same high level of service as We understand that every client's needs are unique and we will create a customized plan to help you reach your holiday rental website goals, whatever they happen to be.

Whether your site needs a little bit of tweaking or a major backend overhaul to be successful, we are here to make you our next success story!