ISLAND HOUSE ROATAN
1,642% Increase in Organic Traffic To Website
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LiveRez SEO CASE STUDY:
164% Increase in Organic Keyword Rankings
Roatan, Honduras
Vacation Rental Manager
IslandHouseRoatan.com
Client description
Island House Roatan, a vacation rental website for long-term and short-term rentals, was looking for a way to increase organic traffic and vacation home bookings directly on their website without interrupting their day-to-day operations.
Services Implemented
- SEO Audit
- Technical Site Changes
- On-Page Optimization Updates
- Created Google My Business Page
- Content Optimization
- Content Creation
Customer Goals
- Increase Organic Traffic to Website
- Increase Direct Bookings
- Improve Rankings on Search Engines
As a small company in a competitive vacation rental market, we came to understand how important it is to be in front of website analytics and technology. We also came to understand we needed professionals to help us with this. After working with Magnetic Strategy for a year we’ve seen our website traffic increase dramatically. The team is very easy to work with, we couldn’t be happier with the service they provide and the results speak for themselves.
Brad Volk
Co-Owner Island House Vacation Rentals
The Problem
Lack of Organic Visibility
Island House Roatan wasn’t ranking well for core keywords like “roatan vacation rentals,” “roatan rentals,” and, “roatan vacation homes.” We changed that.
The company came to us in May 2017 with many issues that are commonly associated with the LiveRez platform. These include dynamic URLs, duplicate review pages, and the inability to add custom HTML pages.
The Solution
Technical SEO and Content Optimization
We focused on overhauling the IslandHouseRoatan.com website “from the inside out,” so to speak.
Our work began behind-the-scenes with an SEO audit, link building, and updated URL structures and naming conventions. We then provided the client with both new content and revamped content designed to hold website visitors’ attention.
THE RESULTS
$40,000 in bookings from Google My Business
Created a Google My Business page for the client, which was challenging due to their foreign location.
Client now has significantly more Google reviews than any local competitor and has generated approximately $40,000 in bookings from this channel.
THE RESULTS
Improved rankings for property pages
Removed numerous duplicate property listings on TripAdvisor.com, AirBNB.com, FlipKey.com, etc.
Since the business was looking to boost direct bookings, we created primary versions of property page descriptions on their website and disabled the auto-update feature so no duplicate pages existed. These are now their top ranking property pages.
THE RESULTS
About Roatan page ranks for over 270 keywords
Created ‘About Roatan’ webpage from the ground-up in order to increase traffic, strengthen search rankings, and encourage new bookings.
Following our content creation efforts, this page ranks for over 270 keywords (SEMRush) and now drives 90% of site traffic for the client.
THE RESULTS
160% increase in number of Top 3 rankings
Through our customized plan to reinvent IslandHouseRoatan.com, the company achieved its goal of increasing its ranking on major search engines, such as Google and Bing.
160% increase in rankings from the top 3 search results (May 2017-Aug 2019).
Frustrated With Your Online Results?
When you choose to work with our team, you will receive the same high level of service as IslandHouseRoatan.com. We understand that every client's needs are unique and we will create a customized plan to help you reach your holiday rental website goals, whatever they happen to be.
Whether your site needs a little bit of tweaking or a major backend overhaul to be successful, we are here to make you our next success story!