SEO Campaign Generates 3,800% Increase in
Traffic & Increased Direct Bookings

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Industry: VRM, Real Estate, Tour Operator
Client Location: Guanacaste, Costa Rica
PMS: Guesty Pro
Properties Managed: 110

Services Provided

Vacation Rental SEO

Content Creation

Email Marketing

About Special Places of Costa Rica

Special Places of Costa Rica is the top vacation rental manager in Guanacaste, Costa Rica. They manage over 110 unique short term rentals and long term rentals. They offer several property management services as well as local tours and real estate in Costa Rica.

Problems

Elevating Special Places of Costa Rica's Visibility and Direct Booking Revenue in a Saturated Market

The hospitality, real estate, and tour operator industries are highly competitive, especially in Costa Rica.

Like many businesses operating in these niches, Special Places of Costa Rica faced the challenge of improving their search engine rankings and boosting direct booking revenue.

With 110 properties managed through the Guesty Pro system, they sought a strategic solution to stand out in a crowded market.

Solutions

Magnetic Strategy's Tailored Approach to SEO and Content Strategy

Magnetic Strategy creatively addressed these challenges with a systematic approach. The SEO engagement began with a comprehensive SEO audit, dissecting the site’s performance to identify areas for improvement. A detailed competitor analysis followed, examining the strategies of key rivals in organic search results.

The team then conducted an audience analysis and keyword research project to pinpoint the focus areas for content creation that would make Special Places of Costa Rica stand out from the competition.

The insights gathered from these audits and research initiatives allowed us to craft an SEO roadmap that focused on combating the brand’s specific challenges and allowed for a tailored content strategy to make gains with high-value topics and keywords.

Magnetic Strategy crafted unrealized categories of content, revamped property pages to drive bookings, and introduced new pages to enhance the overall guest experience. This meticulous process aimed at not only improving visibility but also driving direct bookings for Special Places of Costa Rica.

Acquiring new homeowners for property management services was another key goal for Special Places of Costa Rica.

Among the new content we developed, Magnetic Strategy created a series of pages to aid with Special Places of Costa Rica’s homeowner acquisition. By making an SEO-optimized property management page as well as city property management landing pages we were able to effectively increase the visibility of this service.

Additionally, we streamlined the intake process by developing automation for homeowner leads and a landing page to schedule an appointment.

Some Highlights of the Special Places of Costa Rica SEO Campaign

$150k

Organic direct bookings revenue, first year

3,438%

Increase in organic search traffic

70%

Email newsletter CTR

Here's What Our Client
Had To Say

"We've seen our direct bookings revenue through our website grow exponentially and our site traffic has tripled since we started working with Magnetic Strategy."

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Additional Details

Maximizing Email Marketing to Support Better Engagement and Direct Leads

Magnetic Strategy leveraged email marketing to enhance user engagement, build out marketing lists, and drive more revenue. For guests, weekly emails are sent out, featuring a “Costa Rica Up Close” cultural edition. These emails included highlights of featured tours, a curated rotation of properties, and strategic social media callouts.

Additionally, we created a template showcasing a featured property to capture the attention of potential guests and increase its exposure.

We also provided a separate email strategy dedicated to property owners. This monthly email campaign was implemented to deliver news, updates, and relevant market information. This allowed Special Places of Costa Rica to save valuable time communicating with homeowners and ensured they were always properly informed.

Email newsletter campaign for SPCR

Owner email campaign for SPCR

An additional, marketing goal was to develop a real estate email list that would be distinct from the previous two and would promote the properties Special Places of Costa Rica is able to sell. Magnetic Strategy’s team created weekly emails with real estate call-outs to advertise the properties as well as build a new list that would target potential buyers.

New & Improved Navigation

To address the challenges Special Places of Costa Rica faced with gaining more organic visibility, Magnetic Strategy implemented a strategic overhaul of the website navigation.

Drawing insights from our research, we introduced dedicated pages for specific property types, including condos, homes, villas, mansions, and more.

We also brought many of the most important pages to the forefront so they would receive more attention from users and search engines.

This deliberate categorization aimed at improving user experience and ensuring that visitors quickly found what they were looking for. Additionally, we introduced property categories such as beachfront, ocean view, luxury, and more, providing a nuanced and refined search experience.

Content Gaps: Things to Do and Local Content

Recognizing the importance of enriching the user experience beyond property listings, we identified a gap in the existing content — a lack of information about activities in Costa Rica.

In response, Magnetic Strategy created entirely new sections highlighting a myriad of activities. From popular adventures like sailing, hiking, ATV rides, horseback riding to the thrill of ziplining, the new content not only engaged visitors but also positioned Special Places of Costa Rica as a comprehensive guide to the region’s attractions.

Exploring Costa Rica

Expanding the website’s scope beyond vacation property listings, we crafted a series of captivating content pieces under the banner “Explore Costa Rica.”

These sections detailed the diverse attractions that make Costa Rica a unique destination, including volcanoes, rainforests, beaches, and other highly searched topics.

By providing insights into the country’s rich offerings, we aimed to capture the attention of potential travelers, positioning Special Places of Costa Rica as not just a property manager but a gateway to an unforgettable Costa Rican experience.