Email Marketing Services
Email Audit
We explore areas where your email marketing strategy can grow and outline steps you can implement to succeed.
A/B Testing
We develop two different campaign options and send each email to two small test groups to determine which campaign is most effective.
Competitor Analysis
We help you identify your competition and leverage the email strategies they use to secure bookings.
Segmentation
We separate your email database into various email lists to send your subscribers the most relevant content.
Automation
We create a series of action-triggered emails that help you send the right message to the right people at the right time.
Campaign Reporting
After analyzing your analytics, we provide thorough reports to help you drive bookings, improve guest retention, and increase brand awareness.
The Power of Email Marketing
Did you know email is the most effective marketing tool?
That’s right—despite the popularity of social media, email marketing is still the most powerful way to reach travelers and grow your vacation rental business.
- The average email open rate is 21.33%.
- Email marketing has a return on investment of $42 for every $1 spent.
- 80% of professionals say that email marketing motivates customer acquisition and retention.
- 60% of customers say they’ve purchased something from an email, in contrast to 13% of customers who’ve only considered purchasing something from social media.
- Email marketing spend increases by 10% each year.
- 70% of customers used a coupon or discount from a marketing email last week.
A Vacation Rental Email Marketing Service You Can Count On
When you’re ready to turn these statistics into a reality for your vacation rental company—we can help.
Magnetic Strategy incorporates personalization, authenticity, and a conversational tone back into your marketing to help you develop lasting relationships with your guests.
These direct, authentic email interactions that showcase your brand’s personality help you earn referrals and five-star reviews from happy travelers.
Benefits of Our Email Marketing Services
- Connect with Guests—Reduce your dependence on online travel agencies as you communicate directly with guests, grow your email list, and increase direct bookings.
- Develop Brand Loyalty—Strengthen relationships with past, current, and potential travelers by providing engaging, fun, and helpful content.
- Boost Lead Generation—Utilize segmentation to send the right emails to the right travelers based on demographics, interests, and past behaviors.
- Increase Your ROI—Enjoy a high return on investment of nearly $42 for every $1 spent on email marketing.
Here’s What Our Clients Have to Say
“When the last thing on our minds is SEO and keywords, you keep our website running smooth 24/7.”
Lauralee, Alta Chalets
“I appreciate your ability to create and execute a comprehensive SEO strategy while regularly providing updates highlighting the results.”
RD, Stay With Style Scottsdale
“You’ve become a trusted advisor on market dynamics and how they might impact our business, and you can quickly pivot your actions when the market needs change.”
Allen, Bear Lake Premier Cabins
75%
AVG TRAFFIC INCREASE
25+
YEARS OF EXPERIENCE
100+
HAPPY SEO CLIENTS
1000+
CUPS OF COFFEE
Our Email Marketing Process
Here’s a look at the step-by-step process we use to secure email marketing results for your vacation rental company:
Step #1: Design Email Templates
We set up your email templates, from promotional emails to newsletters, that you can use to send to the right guests at the right times.
Step #2: Campaign Optimization
We use A/B testing to evaluate open rates, click-through rates, and deliverability to create campaigns that effectively reach and engage your guests.
Step #3: Technical Optimization
We ensure your campaigns follow the rules and regulations for commercial messaging, like providing an easy opt-out method and excluding misleading header information or subject lines.
Step #4: Acquire Subscribers
We help your email lists continue to grow by developing an effective lead magnet to add to your website or blog posts, as well as an opt-in form for your website.
Email Marketing FAQ
Email marketing is a marketing discipline that allows your company to segment a list of subscribers based on their preferences and behavior to send highly personalized content that drives engagement, sales, and brand loyalty.
Email marketing helps you to develop a one-on-one relationship with your guests. You can:
- Boost profits by explaining the benefits of booking directly through your website instead of an online travel agency.
- Maximize guest retention by sharing the fantastic features of your other properties with satisfied guests to encourage them to book with you again.
- Gain new guests from the OTAs and then add them to your marketing lifecycle.
- Increase brand loyalty by using an authentic, conversational tone to create a direct line of communication.
After correctly setting up your analytics, you can use these metrics to evaluate the success of your email campaign:
- Open rate: The percentage of subscribers who opened your email.
- Click-through rate: The percentage of people who clicked your email out of those to whom it was delivered.
- Click to open rate: The percentage of people who clicked your email out of those who opened it.
- Bookings: The number of bookings generated from your email.
Our team can also help you determine the success of your campaign with our detailed analytics reports.
Partner with Magnetic Strategy for Engaging, Effective Email Marketing Services
Ready to utilize conversational, personalized messaging to increase bookings, boost engagement, and develop brand loyalty for your vacation rentals?
Our team at Magnetic Strategy will help you to develop a reliable email marketing process, so you can maintain relationships with your past, current, and future visitors!