Vacation Rental Email Marketing

Vacation Rental Email Marketing

Leverage Email Marketing to Increase Direct Bookings, Leads, & Five-Star Reviews

Let Us Show You How

“Done for you” email marketing for vacation rentals.

How many properties do you manage?(Required)
This field is for validation purposes and should be left unchanged.


Vacation Rental Email Marketing Services

position img 1

Magnetic Strategy incorporates personalization, authenticity, and a conversational tone back into your email marketing to help you develop lasting relationships with your guests.

These direct, authentic email interactions that showcase your brand’s personality help you earn referrals and five-star reviews from happy travelers.

Did you know email is the most effective marketing tool?

That’s right—despite the popularity of social media, email marketing is still the most powerful way to reach travelers and grow your vacation rental business.

  • The average email open rate is 21.33%.
  • Email marketing has a return on investment of $42 for every $1 spent.
  • 80% of professionals say that email marketing motivates customer acquisition and retention.
  • 60% of customers say they’ve purchased something from an email, in contrast to 13% of customers who’ve only considered purchasing something from social media.
  • Email marketing spend increases by 10% each year.
  • 70% of customers used a coupon or discount from a marketing email last week.
vacation rental email marketing


Benefits of Email Marketing

position img 1
  • Connect with Guests—Reduce your dependence on online travel agencies as you communicate directly with guests, grow your email list, and increase direct bookings.

  • Develop Brand Loyalty—Strengthen relationships with past, current, and potential travelers by providing engaging, fun, and helpful content.

  • Boost Lead Generation—Utilize segmentation to send the right emails to the right travelers based on demographics, interests, and past behaviors.

  • Increase Your ROI—Enjoy a high return on investment of nearly $42 for every $1 spent on email marketing.
woman booking rentals on computer
position img 2
position img 1
Unlocking Success

Some of the Problems Property Managers are Facing with
Email Marketing

Any of these sound familiar?…


You & your team just don’t have the time to create compelling email marketing campaigns.

Are you taking the time to review email campaign data to determine the best time of the day, time of the year or frequency to send your campaigns?

qa icon

Utilize a team of vacation rental email marketing specialists to create a plan of attack for you.

By reviewing the data from your email marketing campaigns, our team will put together an email marketing plan to target your guests to increase return bookings as well as new bookings.


Your email campaigns aren’t resonating with your target audience as well as expected.

As a busy vacation rental manager you aren’t able to spend the time needed to properly segment your emails and target each audience effectively leading to lower click through rates and few bookings.

qa icon

Effectively segmenting your audience can lead to great results

We create engaging, impactful email campaigns that are tailored to your audience and utilize personalization for the best results.


You have a small subscriber list or non-existent list of marketable contacts

If you’ve been depending on OTAs for bookings for a long time, then your list is likely not very robust. You’ll need to spend some time and effort building up that list with fresh, active subscribers in order to drive more direct bookings.

qa icon

Allow our team to design and create a lead gen magnet that will boost your subscriber count.

We’ll utilize any current assets you have (or craft new content) and create a downloadable guide that will encourage site visitors to leave their information with you, allowing you to market to them in the future.


position img 3

Our Vacation Rental Email Marketing Process

In other words, how we’ll get you more direct bookings through email…

Design Email Templates

We set up your email templates, from promotional emails to newsletters, that you can use to send to the right guests at the right times.

line arrow right
Planning & Frequency

We review any past campaigns, how they performed and determine the best timing and frequency to send future campaigns.

line arrow right
Campaign Optimization

We use A/B testing to evaluate open rates, click-through rates, and deliverability to create campaigns that effectively reach and engage your guests.

line arrow bottom
Technical Optimization

We ensure your campaigns follow the rules and regulations for commercial messaging, like providing an easy opt-out method and excluding misleading header information or subject lines.

line arrow left
Acquire Subscribers

We help your email lists continue to grow by developing an effective lead magnet to add to your website or blog posts, as well as an opt-in form for your website.

line arrow left
Email Reporting & Analytics

We create custom email marketing reports that outline the progress we’ve made and explain what we’ve learned, so you can make decisions to help your vacation rental business to succeed.

get round


Get in Touch with Our
Team to Get Started

position img 4

Featured Case Study

Over $3 million in direct bookings revenue…

Stay With Style Scottsdale

Stay With Style Scottsdale, a luxury vacation rental company, faced low traffic and visibility on their website. Seeking more direct bookings, they approached Magnetic Strategy for a comprehensive solution.

position img 6

What Our Clients Are Saying

position img 5

Still Have Questions?

How can email marketing help my vacation rental company?

Email marketing helps you to develop a one-on-one relationship with your guests. You can:

  • Boost profits by explaining the benefits of booking directly through your website instead of an online travel agency.
  • Maximize guest retention by sharing the fantastic features of your other properties with satisfied guests to encourage them to book with you again.
  • Gain new guests from the OTAs and then add them to your marketing lifecycle.
  • Increase brand loyalty by using an authentic, conversational tone to create a direct line of communication.

Email campaigns tend to include a newsletter style campaign that brings attention to your business, destination, and properties. Other types of campaigns like re-engagement, promotions, property showcases and more, can be included as well.

We don’t want to overwhelm your list with too many emails so we’ll run a series of tests to figure out the best time of month, or week, to send your campaigns along with the frequency and what time of the day works best.

The cost of email marketing services varies depending on how many email campaigns you want to send each month. We don’t want to overwhelm your list so we’ll run a series of tests to figure out the best time of month, or week, to send your campaigns along with the frequency and what time of the day works best.

Nope! Our team has experience with several platforms like Mailchimp, Constant Contact, Klaviyo, Zoho Campaigns and more.

No problem. We can recommend several options that work best for your budget and level of comfort with the platforms.

The dreaded “it depends” answer. This has a lot to do with your destination, how your email list was curated and how many subscribers you have in your list. Each market is different and has different tendencies.

Yes! Our travel copywriters will be sure your email contains the most relevant travel information and pertains to your destination to ensure you’re getting the best conversion rates possible.

Not necessarily, although it is valuable to have information that we can share with your subscribers to encourage them to book a stay at your destination. If you want a blog, our dev team can create one for you. We can also create new content for your website, if needed.

No contract. We’re confident that our email services will perform well but if you’re not happy you can cancel with 30 days notice.

Of course! We’re very transparent and will meet with someone from your team each month and explain what’s working currently and strategize what could be incorporated into the campaign in the future.

Next steps

icon shape fill
We’ll ask key questions

We want to know what issues your business is facing.

round shape
We’ll Create A Strategy

We’ll create a strategy tailored to your business and craft a proposal to fix those problems.

round shape
We’ll present the plan

We’ll share your tailor made solution and share next steps to getting started.

Contact Us

Ready to Talk with an Expert?

The first step is to contact Magnetic Strategy and one of our representatives will contact you within 24 hours to schedule a call.

How many properties do you manage?(Required)
This field is for validation purposes and should be left unchanged.
position img 7

Get Started

Contact us today to get more bookings!

How many properties do you manage?(Required)
This field is for validation purposes and should be left unchanged.

Book a Call

Schedule a call with us today to get more bookings!