Stay With Style Scottsdale logo

Over $3,000,000 in Direct Bookings Revenue

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Stay With Style Scottsdale logo

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Industry: Vacation Rental Management
Client Location: Scottsdale, AZ
PMS: Direct
Properties Managed: 34

Services Provided

Vacation Rental SEO

Content Creation

Email Marketing


About Stay With Style Scottsdale

A luxury short-term rental management company in Scottsdale, Stay With Style Scottsdale, takes pride in providing high-end, beautiful accommodations that have all the comforts of home. The company operates within 10 minutes of all of their properties and as such they provide additional services and add-ons for an unparalleled level of customer service to their guests.

Stay With Style Scottsdale


Difficulty Gaining Visibility and Boosting Direct Bookings For Luxury Rentals

Stay With Style Scottsdale, a leading Arizona luxury vacation rental company, had the dual challenges of low website traffic and visibility.

Eager to reduce reliance on major OTAs and increase direct bookings, they turned to Magnetic Strategy for a comprehensive solution that would allow them to expand their organic search presence while gaining more organic website bookings.



A Muli-Channel Approach To Increase Search Engine Visibility While Decreasing Reliance on OTAs

Magnetic Strategy executed a multi-faceted strategy across separate channels, blending Content Marketing, SEO Services, and targeted Email Marketing campaigns.

The first issue was the absence of a blog that could capture new keywords and topics related to Scottsdale luxury rentals and local activities.

Our team created a dynamic blog with a data-backed content strategy centered around travel-related activities, local landmarks, popular restaurants, and hiking trails, which allowed them to rapidly increase their reach across Google search.

Another focal point of the solution was the development of an in-depth local area guide and landing page for Scottsdale, Arizona. This comprehensive guide not only provided valuable information about the city and increased the website’s local authority but also served as a lead generation magnet for the Email Marketing newsletter.


Highlights of the
Stay With Style Scottsdale Campaign


Increase in organic search revenue


Increase in direct bookings 


Increase in organic search traffic

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Additional Details

Expanded SEO Strategy

In addition to the blog content and lead generation tactics, we also utilized a targeted SEO strategy.

Unique landing pages for high-search-volume events were also created for events like the Waste Management Phoenix Open and the Super Bowl, featuring properties with low occupancy to draw in event attendees and entice them to book.

These pages enabled Stay With Style Scottsdale to gain more direct bookings and reduce the costs associated with bookings through major OTAs like Airbnb and VRBO.

A Multi-Channel Success Story

From a modest start of 200 ranking keywords, Stay With Style Scottsdale witnessed a remarkable transformation, dominating search engines with an impressive 11,000 ranking keywords. The impact on direct bookings was profound, experiencing a staggering 96% surge in 2021 and a continued impressive rise of 73% in 2022.

The success extended to revenue growth, with direct bookings revenue skyrocketing by over 181% in 2021 and maintaining a remarkable 179% increase in 2022. This exponential growth showcases the undeniable success of the campaign to drive organic growth, enhance visibility, and substantially boost direct bookings revenue.

Our partnership with Stay With Style Scottsdale illustrates Magnetic Strategy’s capability to deliver tailored solutions that elevate brands to new heights. We take pride in helping our clients achieve their business goals and crafting a holistic strategy that ensures success. In the case of Stay With Style Scottsdale, our multi-channel approach allowed us to capitalize on the unique benefits of Vacation Rental SEO, Content Marketing, and Email Marketing.

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Next steps

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