Over $3,000,000 in Direct Bookings Revenue
Industry: Vacation Rental Management
Client Location: Scottsdale, AZ
PMS: Direct
Properties Managed: 34
Services Provided
Vacation Rental SEO
Content Creation
Email Marketing
About Stay With Style Scottsdale
A luxury short-term rental management company in Scottsdale, Stay With Style Scottsdale, takes pride in providing high-end, beautiful accommodations that have all the comforts of home. The company operates within 10 minutes of all of their properties and as such they provide additional services and add-ons for an unparalleled level of customer service to their guests.
Problems
Difficulty Gaining Visibility and Boosting Direct Bookings For Luxury Rentals
Stay With Style Scottsdale, a leading Arizona luxury vacation rental company, had the dual challenges of low website traffic and visibility.
Eager to reduce reliance on major OTAs and increase direct bookings, they turned to Magnetic Strategy for a comprehensive solution that would allow them to expand their organic search presence while gaining more organic website bookings.
Solutions
A Muli-Channel Approach To Increase Search Engine Visibility While Decreasing Reliance on OTAs
Magnetic Strategy executed a multi-faceted strategy across separate channels, blending Content Marketing, SEO Services, and targeted Email Marketing campaigns.
The first issue was the absence of a blog that could capture new keywords and topics related to Scottsdale luxury rentals and local activities.
Our team created a dynamic blog with a data-backed content strategy centered around travel-related activities, local landmarks, popular restaurants, and hiking trails, which allowed them to rapidly increase their reach across Google search.
Another focal point of the solution was the development of an in-depth local area guide and landing page for Scottsdale, Arizona. This comprehensive guide not only provided valuable information about the city and increased the website’s local authority but also served as a lead generation magnet for the Email Marketing newsletter.
Highlights of the
Stay With Style Scottsdale Campaign
$3.2M
Increase in organic search revenue
54%
Increase in direct bookings
782%
Increase in organic search traffic
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Additional Details
Expanded SEO Strategy
In addition to the blog content and lead generation tactics, we also utilized a targeted SEO strategy.
Unique landing pages for high-search-volume events were also created for events like the Waste Management Phoenix Open and the Super Bowl, featuring properties with low occupancy to draw in event attendees and entice them to book.
These pages enabled Stay With Style Scottsdale to gain more direct bookings and reduce the costs associated with bookings through major OTAs like Airbnb and VRBO.
A Multi-Channel Success Story
From a modest start of 200 ranking keywords, Stay With Style Scottsdale witnessed a remarkable transformation, dominating search engines with an impressive 11,000 ranking keywords. The impact on direct bookings was profound, experiencing a staggering 96% surge in 2021 and a continued impressive rise of 73% in 2022.
The success extended to revenue growth, with direct bookings revenue skyrocketing by over 181% in 2021 and maintaining a remarkable 179% increase in 2022. This exponential growth showcases the undeniable success of the campaign to drive organic growth, enhance visibility, and substantially boost direct bookings revenue.
Our partnership with Stay With Style Scottsdale illustrates Magnetic Strategy’s capability to deliver tailored solutions that elevate brands to new heights. We take pride in helping our clients achieve their business goals and crafting a holistic strategy that ensures success. In the case of Stay With Style Scottsdale, our multi-channel approach allowed us to capitalize on the unique benefits of Vacation Rental SEO, Content Marketing, and Email Marketing.
Next steps
We’ll ask key questions
We want to know what issues your business is facing.
We’ll Create A Strategy
We’ll create a strategy tailored to your business and craft a proposal to fix those problems.
We’ll present the plan
We’ll share your tailor made solution and share next steps to getting started.
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