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Meet the Team

Team

Meet Our Experts

The Team Behind Magnetic Strategy

Our diverse team at Magnetic Strategy embodies creativity, innovation, and expertise. We’re a team comprised of remote experts focused on finding the best talent available, regardless of location. Get to know the faces driving our success.

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India Reiste

Project Manager

Brittany Sawyer

Brittany Sawyer

Copywriter

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Carol Aldi

Copywriter

Alex Vergara

Alex Vergara

Email

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Jeffrey Block

Email

Will Morriss

Will Morriss

SEO, Account Manager

Haley headshot

Haley Gallerani

SEO, Development

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Kirit Dholakiya

CTO, Development

Jack

Jack

Head of Barketing

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Mike Archer

Founder

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Magnetic Strategy delivers results to Vacation Rental Property Managers using data-driven marketing techniques such as SEO, Web Design, Email Marketing, Copywriting, and more.

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Mike Archer

Founder

Mike has over 17 years of experience in the digital marketing field, beginning his career in-house at one of the nation’s top sporting goods manufacturers, followed by successful tenures at two of the West Coast’s fastest-growing digital marketing agencies. After discovering a love for travel and hospitality, he founded Magnetic Strategy to help VRMs with their marketing.

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Haley headshot

Haley Gallerani

SEO, Development

Haley brings more than five years of expertise in digital marketing and SEO, contributing to the success of over 50 websites. Her comprehensive skill set covers a wide range of digital marketing strategies and tactics, including proficiency in content management systems, expertise in keyword research, skills in SEO writing, and the ability to resolve technical SEO challenges. In her role at Magnetic Strategy, Haley is instrumental in integrating content onto clients’ websites.

Jack

Jack

Head of Barketing

Jack provides the necessary stress relief that allows us to deliver amazing work for our clients. When Jack isn’t helping us stay on task, he can often be heard in the background on client calls protecting us from Amazon deliveries and other unsavory mail delivery people.

Kirit Dholakiya

CTO

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Jeffrey Block

Email

Jeffrey focuses on a variety of marketing and communications services.

He has worked in both the private and public sectors as well as for a boutique ad agency that represented residential real estate developers and national builders as well as serving clients in the vacation rental industry.

Alex Vergara

Alex Vergara

Email

Meet Alex, a seasoned email professional who understands the true value of connection. In a world dominated by technology, Alex has dedicated her career to forging meaningful connections. With over 5 years of experience, she has been instrumental in helping businesses foster relationships through a seemingly simple yet impactful channel – the inbox.

Carol Aldi

Copywriter

Certified Psychologist, personal trainer, translator, writer, and artist passionate about mental, physical, and spiritual wellness. Avid traveler and lover of our beautiful planet, who thoroughly enjoys the incessant process of acquiring and polishing knowledge.

Brittany Sawyer

Brittany Sawyer

Copywriter

Brittany Sawyer is a graduate of Grand Canyon University, where she majored in Marketing and minored in Professional Writing. She works as a copywriter and travel blogger and lives in Phoenix, Arizona, with her husband, daughter, and two golden retrievers. When Brittany isn’t writing, she enjoys hiking, spending time with friends and family, and traveling.

Will Morriss

Will Morriss

SEO, Account Manager

Will is an Account Manager/SEO Specialist with ten years of experience in SEO, content strategy, and digital marketing, working with a range of leading brands and SEO agencies. When he isn’t busy figuring out how to get vacation rental websites to rank on Google, he can be found hiking in the Oregon woods with his dog, Sammy.

INDIA REISTE

Project Manager

As a project manager, I work with our team and clients to ensure projects and campaigns operate smoothly and efficiently.

My experience in the project management field has allowed me to work with a wide range of marketing clients from all over the world. With over 4 years of experience in the industry, I have successfully managed numerous projects, ensuring each and every client is able to bring their business to the next level.

My expertise lies in strategic planning, client communication, and project execution, and I am committed to driving growth and success for our clients. I take pride in helping property owners and managers achieve their marketing goals. I look forward to working with you!

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