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Vacation Rental Marketing Blog
Get the latest insights from the Magnetic Strategy marketing team about marketing your vacation rental properties and how to generate more bookings.
Check back here often as we publish new articles about the short term rental industry and how you can improve your marketing.
Featured Post
- Vacation Rentals
- Magnetic Strategy
Airbnb’s new rules, many of which went into effect in summer 2025, are highly advantageous to travelers, but leave your business at risk of losing hard-earned revenue. Click to learn more.
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Airbnb’s new rules, many of which went into effect in summer 2025, are highly advantageous to travelers, but leave your business at risk of losing hard-earned revenue. Click to learn more.
- Magnetic Strategy
In case you missed it, Google has recently made an aggressive push into AI, significantly impacting how search results are displayed. One major change is the introduction of Google AI Overviews, a
- Daniel Gillaspia
Magnetic Strategy is thrilled to announce our exciting new partnership with Guesty, a leading Property Management System (PMS) provider for short-term rentals.
- Magnetic Strategy
When it comes to vacation rental properties, a captivating name can make all the difference. Well-chosen vacation rental names can not only grab the attention of potential guests but also boost your
- Will Morriss
Understanding key vacation rental statistics and trends is crucial for any vacation rental owner aiming to maximize profitability and stay competitive.
- Will Morriss
In this guide, we’ll cover how to get direct bookings including whether you should build a direct booking website using a website builder or reach out to a website expert to build
- Will Morriss
Magnetic Strategy is thrilled to announce our exciting new partnership with OwnerRez, a leading Property Management System (PMS) provider for short-term rentals.
- Mike Archer
If you are a property manager, vacation rental business owner, or Airbnb host, you likely already know that Airbnb fees are the costs that hosts and guests incur when using the Airbnb
- Will Morriss
If you haven’t already heard, Gmail and Yahoo are requiring new email authentication processes starting February 1, 2024.
- Alex Vergara
In the past few weeks, Google has consistently revealed a range of new rich results. Among these new changes, they have now introduced another feature that can give property managers and short-term
- Will Morriss
As a vacation rental manager, you have a choice to make: Rely on online travel agencies (OTAs) for bookings, or get bookings through other methods? Admittedly, it’s not an easy choice to
- Mike Archer
If you haven’t started building your vacation rental marketing strategy for 2022, you’re already way behind. But there’s good news: you can catch up. All you have to do is identify the
- Mike Archer
The benefits of email automation are numerous, and we’re going to take you through five of the most important ones below. But first, what is an email automation, anyway?
- Mike Archer
The holiday season is here. It starts with Halloween. Then you have Thanksgiving, Hanukkah, Christmas, New Year’s Eve and, finally, Valentine’s Day. That’s a lot of chances for good cheer, gift-giving and
- Mike Archer
There’s no getting around it. Email marketing is an essential part of any vacation rental marketing strategy in 2021. The general consensus is that email works for vacation rentals, but that isn’t
- Mike Archer
Email might not feel as special as it did a few decades ago, but that doesn’t mean it has faded as a marketing tool. In fact, every $1 spent on email marketing
- Mike Archer
For vacation rental companies, digital marketing can be confusing. Vacation rental managers (VRMs) have dozens of marketing channels to choose from, and they often don’t have the in-depth knowledge necessary to assess
- Mike Archer
The vacation rental market has become increasingly competitive, and despite a global pandemic many vacation rental managers are deeming it their best year ever. Vacation rentals are now the travelers #1 choice
- Mike Archer
Did you know that more than 90% of online users turn to search engines first when they have questions? As a property manager, you have to think of Search Engine Optimization as
- Mike Archer
"Uncertainty" is the marketing industry's 2020 buzzword and the vacation rental industry has been hit hard. Between an election year and the global travel industry fallout from COVID-19, it's a seemingly tough
- Mike Archer
Choosing the best vacation rental software can be a challenging process. It is among the most critical decisions property managers face and it can, on occasion, feel overwhelming. Scale, guest management, and
- Mike Archer
