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Vacation Rental Marketing Blog
Get the latest insights from the Magnetic Strategy marketing team about marketing your vacation rental properties and how to generate more bookings.
Check back here often as we publish new articles about the short term rental industry and how you can improve your marketing.
Featured Post
- Vacation Rentals
- Magnetic Strategy
Today’s travelers are booking closer to check-in, comparing value more carefully, and choosing trips that fit specific goals - whether that means working remotely, getting better sleep, chasing adventure, or squeezing in a quick weekend away.
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Choosing the best vacation rental software can be a challenging process. It is among the most critical decisions property managers face and it can, on occasion, feel overwhelming. Scale, guest management, and
- Mike Archer
When the Island House Roatan team approached us in May 2017, they wanted to improve their business, a vacation rental website for long-term and short-term rentals. We jumped at the opportunity to
- Mike Archer
With little else on anyone's mind, vacation rentals have had to pivot quickly to adapt to the Coronavirus pandemic, and while it hasn't been a smooth transition for many VRMs, there are
- Mike Archer
Knowing your business often comes down to knowing your customers. Even more than that, though, it requires you to know what your customers want and how you can deliver it to them.
- Magnetic Strategy
When guests love your website, and the booking process, they’re more likely to become repeat customers. And repeat customers equal more direct bookings for you. Easier said than done, we realize, which
- Mike Archer
If one of your goals is to grow your vacation rental business, attract more guests, or improve your property's online visibility - we've explored some of the most beneficial places to start
- Magnetic Strategy
These updates include an increased focus on its EAT (Expertise, Authority, & Trust) guidelines, as well as a better understanding of more nuanced queries. We've seen some evidence that this update especially
- Mike Archer
Creating successful content for any industry can often be more an art than a science, but with the right tools and key components in place, you can fine tune that science for
- Mike Archer
Vacation rentals account for over 1.5 million online searches annually. With this kind of traffic and visibility up for grabs, it's worth your time to make sure your vacation rental website is
- Mike Archer
Content in the travel industry is crucial because it allows guests to experience the intricacies of our properties and the unique character of our locations. These blog ideas should also provide a
- Mike Archer
The internet has changed the way all businesses market themselves, and the vacation rental business has evolved from its cottage industry roots into a competitive field that requires on-target marketing in order
- Mike Archer
As a vacation rental property manager, you know how important it is for people to be able to find your properties on the internet. That's why a critical piece of the marketing
- Mike Archer
Thirty years ago, “stay in your lane” would have been safe business advice for just about any kind of business, but especially for vacation rentals.
- Mike Archer
Increasing traffic is great but once you get your prospect to your website, it's really important to get them to actually book with you.
- Magnetic Strategy
If you haven’t already partnered with a large OTA (Online Travel Agent) like expedia.com, booking.com, or airbnb.com chances are you’re thinking about it.
- Magnetic Strategy
