Category: SEO

In the past few weeks, Google has consistently revealed a range of new rich results. Among these new changes, they have now introduced another feature that can give property managers and short-term
The holiday season is here. It starts with Halloween. Then you have Thanksgiving, Hanukkah, Christmas, New Year’s Eve and, finally, Valentine’s Day. That’s a lot of chances for good cheer, gift-giving and
For vacation rental companies, digital marketing can be confusing. Vacation rental managers (VRMs) have dozens of marketing channels to choose from, and they often don’t have the in-depth knowledge necessary to assess
Did you know that more than 90% of online users turn to search engines first when they have questions? As a property manager, you have to think of Search Engine Optimization as
"Uncertainty" is the marketing industry's 2020 buzzword and the vacation rental industry has been hit hard. Between an election year and the global travel industry fallout from COVID-19, it's a seemingly tough
When the Island House Roatan team approached us in May 2017, they wanted to improve their business, a vacation rental website for long-term and short-term rentals. We jumped at the opportunity to
If one of your goals is to grow your vacation rental business, attract more guests, or improve your property's online visibility - we've explored some of the most beneficial places to start when
These updates include an increased focus on its EAT (Expertise, Authority, & Trust) guidelines, as well as a better understanding of more nuanced queries. We've seen some evidence that this update especially
Vacation rentals account for over 1.5 million online searches annually. With this kind of traffic and visibility up for grabs, it's worth your time to make sure your vacation rental website is
As a vacation rental property manager, you know how important it is for people to be able to find your properties on the internet. That's why a critical piece of the marketing
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