A Fresh Website for a Fresh Brand:
Aspen Leisure Co
Industry: Vacation Rental Manager
Client Location: Colorado
Booking System: OwnerRez
Properties Managed: 40
Services Provided
Custom Website Design
OwnerRez API Integration
Content Creation
About Aspen Leisure Co
Aspen Leisure Co (formerly Boutique Mountain Homes) curates unforgettable stays across Colorado’s Roaring Fork Valley — from mountaintop escapes to riverside retreats. Formerly known as Boutique Mountain Homes, the brand reemerged with a renewed identity centered on place, service, and storytelling. Each home is thoughtfully selected to reflect the character of its setting, offering guests more than just a stay — but a standard of care, connection, and comfort that feels unmistakably local.
Problems
A DIY Website That Couldn't Keep Up with a Premium Brand
Before rebranding as Aspen Leisure Co, the team operated under the name Boutique Mountain Homes with a basic Wix website. While easy to set up, Wix came with limitations that quickly became obstacles — particularly when it came to customization, speed, and long-term scalability. The platform’s rigid structure made it difficult to create a refined user experience, and the design lacked the premium feel that matched the brand’s elevated properties and service.
In addition, the booking functionality relied on standard OwnerRez widgets, which often felt disconnected from the rest of the site. These widgets were visually clunky, slow to load, and not well-aligned with the brand’s overall aesthetic. Worse, they provided little flexibility for customizing the guest experience or optimizing the booking flow — two key areas where Aspen Leisure Co wanted to elevate its presence.
Lastly, the original site lacked meaningful SEO strategy and UX best practices. Location-based content was minimal, metadata was inconsistent, and the site structure didn’t support scalable growth. This meant poor visibility in search results and a disjointed experience for users looking to explore the brand’s full range of offerings.
Solutions
A Custom-Built Site Aligned with the Aspen Leisure Experience
To match the sophistication of the new Aspen Leisure Co brand, we built a fully custom website powered by the OwnerRez API. This gave the team real-time control over listings, availability, and pricing — all delivered through a seamless, native booking experience. The result was a faster, cleaner, and more professional interface that aligned perfectly with the quality of the homes and the expectations of travelers.
We also built SEO-friendly landing pages targeting the company’s key markets and property locations. These pages were structured to improve organic visibility while giving guests curated local insight into each destination. With optimized content, clean URLs, and internal linking in place, the site now ranks better and provides real value to both search engines and visitors.
Visually, the site was overhauled to reflect the warmth and refinement of the Aspen Leisure Co brand. From typography to layout, every element was crafted to create a high-end experience — one that honors the region, elevates the brand, and makes every visitor feel like they’ve arrived.
Before-and-After Views of
Boutique Mountain Homes' Website
Highlights of the Website Redesign for Aspen Leisure Co
480%
Increase in organic search traffic
20+
Property management leads since launch
125%
Increase in top 10 keyword rankings
Here's What Our Client
Had To Say
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Next steps
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