Search Engine Optimization Services
Our detailed technical SEO Audit helps businesses identify areas of opportunity to improve their online web presence. We explain, in plain language, where there’s room for growth and how to prioritize low hanging fruit to ensure some quick wins for your business, right off the bat.
Understanding your target audience is one of the most important steps to being successful online. We utilize data from multiple sources to create a customer profile outlining the most important key search terms and phrases that your customers are using to find you.
The Gap Analysis assesses exactly how much traffic your site is missing out on by not providing the content that addresses the needs of your customers, helping you identify areas of your site that are ripe with opportunity to grow your search footprint.
Thoroughly understanding what your competitors are doing is one of the quickest routes to SEO advantage. We help you identify your online competitors and expose the strategies that are making them successful so that you can then leverage them on your site.
Our expert Content Creation specialists will utilize the insights from the Gap Analysis to create outstanding, valuable content that draws visitors to your site, answers their questions, and moves them closer to becoming customers—all while improving your site’s search visibility.
Our Authority Building services utilize a tried and true approach to developing and placing high-quality content that builds your reputation and search visibility. Our experts will create a strategy for outreach that will get your website noticed.
How Our SEO Services Can Help Your Business
Magnetic Strategy offers a full suite of search engine optimization-focused services, each specifically designed to understand the landscape in which your site lives, provide a clear picture of key opportunities, and develop the attention-winning web pages that will:
- improve the number of potential customers that find your site,
- increase the number of those potential customers that consume the content residing there,
- and ultimately grow the number of potential customers that choose to become actual customers.
Our SEO Philosophy
When it comes to SEO, our philosophy focuses on maximizing visibility by building upon three major pillars:
- Technical foundation
- Authority & trust
- Content relevancy
Pillar 1: Technical Foundation
It’s extremely important that your website is technically sound so that when search engines crawl your website, they can easily access your site and index it as efficiently as possible. This includes optimizing the site architecture (the way in which your site is organized).
Having an intuitive site architecture helps the search engines understand the connections between concepts and helps users find what they are looking for.
Pillar 2: Authority & Trust
Authority and trust make up the second pillar and can come from a number of sources. The most common factor for authority is the number of high quality backlinks that point to your site from other websites on the internet.
Once authority is acquired through those backlinks, a well-placed number of internal links, or links on your own website, ensure that authority is well-distributed throughout the site.
Trust can be broken down into two main categories: reputation and security.
A site is seen as reputable by employing indicators that read “trustworthy,” to search engines and users, like having common contact options, and displaying real, honest reviews from previous customers.
Search engines assess site security by ensuring a site is following a number of best practice guidelines such as:
- Hosting on a secure server to safeguard visitor and customer data from malicious factors
- Maintaining consistency in the topics and subjects upon which the site publishes content
- Vetting sites to which the site is linking, ensuring those sites are trustworthy and secure
Pillar 3: Content Relevancy
Ensuring that all content on the site is relevant, up to date, using the correct language and verbiage for the context, and is optimized for the intended audience will improve search visibility.
Furthermore, identifying and removing duplicate content (content that exists elsewhere on the internet) improves a site’s visibility.
Also important is ensuring the content is high quality, meaning it provides value to readers and isn’t just an advertisement. Generally high quality content will generate traffic, and conversions (completing a sale, submitting a form, or some other action intended by the site).
When content is unique, high quality, attracting visitors, and assisting in making a sale, it’s seen as relevant, positively influencing search visibility.
AVG TRAFFIC INCREASE
YEARS OF EXPERIENCE
HAPPY SEO CLIENTS
CUPS OF COFFEE
What is SEO?
In its simplest form, SEO stands for Search Engine Optimization. SEO is a marketing discipline focused on ensuring the factors that determine how easily a website is found are tuned to maximize to their effectiveness.
When those factors, called search indicators, are performing at their full potential, a site’s placement on search engine results pages (SERPs) improves, maximizing the number of potential customers who find your website.
SEO isn’t just about making your site visible to search engines, though. It’s also important to create a great experience for your site’s visitors; SEO assists in this way as well.
One way to think about it is that you can consider the search engines as one of your site’s many visitors.
When SEO is done correctly, it assists in providing a great experience to search engines as well as your human visitors.
Our Guiding Principles of Search
We also utilize several guiding principles that align with the search engine guidelines and Google webmaster guidelines. These principles are recommendations that the search engines provide to webmasters on how to structure your site to best work with search engines.
In order to make a site as easy to index and as visible as possible, we adhere to these recommended guidelines, ensuring that: our clients are getting the optimal amount of search engine traffic, that the traffic is converting, and that those conversions are turning into leads (or sales) for our clients.
By building upon these pillars of SEO and adhering to these guiding principles, we’re able to deliver to our clients increased search visibility and more website traffic, which in turn, increases your site’s ability to convert more visitors into paying customers or leads.
Why is SEO Important?
It is very common for the majority of a website’s traffic to come from organic search results. Therefore it’s important to ensure your site is capturing as much traffic as possible.
There are other sources of traffic like social media, paid search, email marketing, referral traffic from other websites and even traffic from customers visiting your website directly.
And while these are great ways to diversify your traffic profile, organic traffic is one of the few marketing channels that provide an ongoing benefit.
SEO is an investment that can provide benefits to your business for many years, paying for itself many times over, while some other forms of traffic require a constant monetary budget; once you stop paying for advertising, those sources of traffic dry up immediately.
But I thought search engines were getting smarter?
Google and other search engines have come a long way since the early days of search engines but they still need help. Even though search engines are getting smarter, many are still limited in the ways that they can operate.
An experienced SEO professional can net your business thousands of additional visitors and conversions that might otherwise visit your competitor’s website.
In addition to providing accessible content to the search engines, SEO can also increase your rankings and visibility in the search results pages (SERPs), so that searchers easily find the information or products that you offer.
Considering the competitive nature of the Internet, companies who invest in SEO tend to have a considerable advantage over companies that do not.
Are there specialized types of SEO?
The practice of search engine optimization is a widely accepted and broad name for the discipline.
There are many other places where your customers may be searching for you. Therefore, different forms of SEO have been developed that focus on specific tactics, areas of optimization, or even non-traditional search engines.
Some of the different types of SEO include:
Local Search Optimization
This is a specialized marketing discipline that focuses on increasing the visibility for businesses with a local presence who are interested in ranking for geographically related keywords. One of the largest components of local SEO is ranking well in the local algorithms but it is also important to rank well in the organic results for local keywords.
Ecommerce SEO is a specific set of skills focused on optimizing product-based websites. Since these sites tend to skew towards thousands or millions of pages, the tactics used to optimize these types of sites are based on the same best practices but require additional technical skills.
Vertical Search Engine Optimization
Since different types of ranking algorithms exist for different verticals, services were created by SEO’s to help their clients gain visibility within specific types of search engines. Some of those verticals are as follows:
- News Optimization
- Video Optimization
- Image Optimization
It’s important to remember that Google isn’t the only search engine. There are other search engines that specialize in selling products, social media, or videos. Understanding how to attract attention on these other platforms is how the arrival of Platform SEO was born.
Platform SEO can include improving visibility and ranking on:
- and more...
Niche or Industry-Focused SEO
Some companies find success in focusing on specific industries by offering services like SEO for Attorneys, Vacation Rental SEO, or even marketing and SEO for the HVAC/Plumbing industry.
See What Our Clients Have to Say...
Randy and his agency have been extremely helpful in guiding our business in a more online direction. We have seen website traffic gains in excess of 40% over the past year and that has translated into over 25% gain in revenue. It is a pleasure to deal with “Professionals” who treat your business as if it were their own. We are extremely grateful for all of Randy’s personal attention and efforts!
CEO, BRIC Vacation Rentals
Randy and his team have been handling our SEO marketing campaigns over the past 4 years. Over that time we’ve increased our incoming sales leads by approximately 5 times. Our web presence has increased on an organic level allowing us to compete with companies larger than us with more massive budgets. We now receive calls from all over the country inquiring about our services and are more entrenched in our existing markets as well.