LATEST NEWS & BLOG
Vacation Rental Marketing Blog
Get the latest insights from the Magnetic Strategy marketing team about marketing your vacation rental properties and how to generate more bookings.
Check back here often as we publish new articles about the short term rental industry and how you can improve your marketing.
Featured Post
- SEO
- Mike Archer
As a vacation rental property manager, you know how important it is for people to be able to find your properties on the internet. That's why a critical piece of the marketing process
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Magnetic Strategy is thrilled to announce our exciting new partnership with OwnerRez, a leading Property Management System (PMS) provider for short-term rentals.
- Mike Archer
If you are a property manager, vacation rental business owner, or Airbnb host, you likely already know that Airbnb fees are the costs that hosts and guests incur when using the Airbnb
- Will Morriss
If you haven’t already heard, Gmail and Yahoo are requiring new email authentication processes starting February 1, 2024.
- Alex Vergara
In the past few weeks, Google has consistently revealed a range of new rich results. Among these new changes, they have now introduced another feature that can give property managers and short-term
- Will Morriss
As a vacation rental manager, you have a choice to make: Rely on online travel agencies (OTAs) for bookings, or get bookings through other methods? Admittedly, it’s not an easy choice to
- Mike Archer
If you haven’t started building your vacation rental marketing strategy for 2022, you’re already way behind. But there’s good news: you can catch up. All you have to do is identify the
- Mike Archer
The benefits of email automation are numerous, and we’re going to take you through five of the most important ones below. But first, what is an email automation, anyway?
- Mike Archer
The holiday season is here. It starts with Halloween. Then you have Thanksgiving, Hanukkah, Christmas, New Year’s Eve and, finally, Valentine’s Day. That’s a lot of chances for good cheer, gift-giving and
- Mike Archer
There’s no getting around it. Email marketing is an essential part of any vacation rental marketing strategy in 2021. The general consensus is that email works for vacation rentals, but that isn’t
- Mike Archer
Email might not feel as special as it did a few decades ago, but that doesn’t mean it has faded as a marketing tool. In fact, every $1 spent on email marketing
- Mike Archer
For vacation rental companies, digital marketing can be confusing. Vacation rental managers (VRMs) have dozens of marketing channels to choose from, and they often don’t have the in-depth knowledge necessary to assess
- Mike Archer
The vacation rental market has become increasingly competitive, and despite a global pandemic many vacation rental managers are deeming it their best year ever. Vacation rentals are now the travelers #1 choice
- Mike Archer
Did you know that more than 90% of online users turn to search engines first when they have questions? As a property manager, you have to think of Search Engine Optimization as
- Mike Archer
"Uncertainty" is the marketing industry's 2020 buzzword and the vacation rental industry has been hit hard. Between an election year and the global travel industry fallout from COVID-19, it's a seemingly tough
- Mike Archer
Choosing the best vacation rental software can be a challenging process. It is among the most critical decisions property managers face and it can, on occasion, feel overwhelming. Scale, guest management, and
- Mike Archer
When the Island House Roatan team approached us in May 2017, they wanted to improve their business, a vacation rental website for long-term and short-term rentals. We jumped at the opportunity to
- Mike Archer
With little else on anyone's mind, vacation rentals have had to pivot quickly to adapt to the Coronavirus pandemic, and while it hasn't been a smooth transition for many VRMs, there are
- Mike Archer
Knowing your business often comes down to knowing your customers. Even more than that, though, it requires you to know what your customers want and how you can deliver it to them.
- Magnetic Strategy
When guests love your website, and the booking process, they’re more likely to become repeat customers. And repeat customers equal more direct bookings for you. Easier said than done, we realize, which
- Mike Archer
If one of your goals is to grow your vacation rental business, attract more guests, or improve your property's online visibility - we've explored some of the most beneficial places to start when
- Magnetic Strategy
These updates include an increased focus on its EAT (Expertise, Authority, & Trust) guidelines, as well as a better understanding of more nuanced queries. We've seen some evidence that this update especially
- Mike Archer
