100% Increase In Direct Bookings with New
Custom Website
Industry: Hospitality
Client Location: Mexico
PMS: Direct Software
Properties Managed: 75
Services Provided
Custom Website Design
Direct Software Integration
About Cabo Rentals By Jane
Cabo Rentals By Jane is a vacation rental business focused primarily on luxury condos in Villa La Estancia resort in Cabo San Lucas, Mexico. In addition to rentals, they offer custom travel packages and personalized concierge services.
Problems
Lack of Flexibility with Website Builder
When the team behind Cabo Rentals By Jane came to us for assistance, there were multiple problems that needed to be addressed with their existing website.
First and foremost, they were limited by the options available from their property management platform and their website builder. Cabo Rentals By Jane was also dealing with outdated web design that didn’t fit the brand’s “modern luxury” aesthetic and missed opportunities for organic optimization due to the website’s limitations.
- Eye-catching, responsive, user-friendly web design
- Flexible functionality and growth-adaptive CMS
- Optimized, built-in SEO elements and effective web content
- A fresh overall look that would draw-in vacationers and help them understand why they should choose Cabo Rentals By Jane
Solutions
Major Improvements to the Website and Booking Engine
Now, when guests visit the newly redesigned website, they are met with an intuitive experience that prompts them to book a vacation property right away.
Here are the major improvements our team made to the overall UI on Jane’s website:
- Custom web design with modern flair
- Custom property filter with map integration, allowing visitors to choose exactly where they want to stay
- Booking functionality that is simple to navigate
- Custom confirmation pages after booking rental property; this added personalization is appealing to guests and encourages them to return in the future.
- Custom review system
Before-and-After View of
Cabo Rentals by Jane Website
Highlights of the Cabo Rentals by Jane Website Redesign
367%
Increase in ranking keywords in Google (YoY)
100%
Increase in direct bookings (YoY)
448%
Increase in organic search traffic (YoY)
Here's What Our Client
Had To Say
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Additional Details
Cabo Rentals By Jane needed a website makeover from a design standpoint, but also required some backend work on our part.
The original site offered lackluster content that didn’t help potential clients
understand what differentiates Cabo Rentals By Jane from the company’s competitors. This presented two problems:
- Visitors struggled to find information they needed to make a booking decision.
- Jane’s website wasn’t ranking well for common search terms within search engines, ultimately causing her and her team to lose out on organic traffic that could have led to bookings.
After consulting with Jane and her team, we focused on these areas:
- Engineering a mobile- and SEO -friendly website update that seamlessly combined modern design and a new platform (WordPress vs. their old website builder)
- Adding new functionality that allowed Jane to add “Travel Guard” information. This feature helps visitors feel at ease when booking with Cabo Rentals By Jane.
- Creating unique and effective content that would appeal to Jane’s demographic
- Sync all properties from Direct onto the new website for easy booking
Next steps
We’ll ask key questions
We want to know what issues your business is facing.
We’ll Create A Strategy
We’ll create a strategy tailored to your business and craft a proposal to fix those problems.
We’ll present the plan
We’ll share your tailor made solution and share next steps to getting started.
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