1,000% Increase In Organic
Direct Bookings Revenue During Peak Season

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Industry: Hospitality
Client Location: Alta, Utah
PMS: Streamline
Properties Managed: 20

Services Provided

Vacation Rental SEO

Content Creation

About Alta Chalets

Alta Chalets is a small family-run business. They have operated for more than 30+ years representing some of the most exclusive properties in Alta, Utah. Their mission is to create unique and personalized vacation experiences for all of their guests.

Problems

Loss of Organic Traffic from Redesign

Alta Chalets had a thriving online business for many years until they fell victim to a series of poorly executed website redesigns that destroyed their SEO rankings.

They needed a trusted SEO service provider that could diagnose their traffic loss and create a strategy to restore their rankings before their upcoming ski season.

Solutions

Competitor Analysis and Content Optimization

The Magnetic Strategy team got to work researching the historical site changes as well as the competition in the area.

We developed an SEO strategy that included fixing redirects, optimizing their site content, and creating two large local area guides about the nearby ski resorts to consolidate content.

Some Highlights of the Alta Chalets SEO Campaign

71%

Increase in organic search traffic (YoY)

1,000%

Increase in organic direct bookings revenue during peak season (YoY)

290%

Increase in Top 10 keyword rankings

Here's What Our Client
Had To Say

In our industry, having a strong digital presence is essential to the health of our business. I learned the hard way that it doesn’t take much to lose years of traction – in our case 4 months. Those 4 months happened during our busy season and COVID. I placed a lot of trust that Magnetic Strategy could bring us back – I would have to say that your team has succeeded in spades and have exceeded our expectations, putting us in a better position than we were prior to our “demise”.

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Success Story

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Additional Details

301 Redirects

Reviewed Google Analytics and Google Search Console data to determine which historical pages were getting the most organic traffic.

From there, we set up 301 redirects to map these pages to their new site counterparts to ensure website authority was transferred to their new pages.

Website Redesign Clean Up

Since they experienced two website redesigns in the course of a year, their content was a mess and their SEO optimization was extremely lacking.

We mapped out all of their existing high-value pages, performed in-depth keyword research to find profitable keywords, and optimized each page on the site with new SEO optimization.

Content Creation

As a result of the detailed keyword research performed, we identified two major areas of opportunity for the client. Many of their existing pages weren’t detailed enough or weren’t themed properly to each resort.

As a result, we created two large, detailed travel guides for Alta Ski Area and Snowbird Resort in order to increase traffic, strengthen search rankings, and encourage new bookings.