South Key Premium Vacation Rentals
Sees 294% Increase in Direct Bookings with SEO

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Industry: Vacation Rental Manager
Client Location: Savannah, GA
PMS: Guesty Pro
Properties Managed: 75

Services Provided

Vacation Rental SEO

Content Creation

About South Key Premium Vacation Rentals

South Key Management provides premium vacation rentals in downtown Savannah, Georgia. Focused on the historic district of Savannah, their team ensures everyone they host feels welcome and experiences classic southern hospitality. Founded in 2016, South Key has received several awards for their amazing guest hospitality.

Problems

Increasing Organic Traffic and Direct Bookings While Navigating CMS and PMS Obstacles

South Key Management Co., a premier provider of vacation rentals in downtown Savannah, Georgia, approached Magnetic Strategy with a challenge. They sought to improve organic rankings, increase website traffic, and boost direct bookings.

However, they faced hurdles with a non-SEO-optimized Webflow site and a Guesty Pro white-label booking platform that posed difficulties for accurate revenue tracking.

Due to the booking process being divided between the main website on Webflow and the bookings on Guesty Pro’s white-label booking site, they were unable to reliably track and centralize revenue data across both locations.

This was additionally problematic as they sought to increase organic traffic and direct bookings. Without a solution, they would be unable to evaluate the success of any SEO or other campaign as they expanded.

Solutions

A Customized Solution for Both Revenue Tracking and Gaining Visibility

South Key’s unique technical situation required a comprehensive solution. This started with

simplifying the complexities of revenue tracking between Webflow and Guesty Pro. To do this our team installed GA 4 properly and implemented a custom solution to seamlessly handle revenue tracking during user transitions between the two platforms.

To enhance tracking capabilities, Magnetic Strategy created and installed a subdomain for the Guesty website and a custom-coded solution, ensuring all bookings were seamlessly trackable in analytics. This created a single source of truth for tracking booking revenue.

Simultaneously, we improved organic traffic by optimizing all page titles and descriptions across the entire site, including individual property pages. This enabled them to better fit and target relevant keywords and rank higher in search engine page results.

Beyond the on-page optimization efforts, Magnetic Strategy also created original content to expand the brand’s visibility into new topics and keywords. We did this by crafting local-focused blog posts, authored by Magnetic Strategy’s team of travel writers, showcasing events and landmarks in Savannah.

The effect was a marked increase in local traffic and high-intent users looking to rent a vacation property in the city.

An additional campaign we executed was targeted landing pages. These local landing pages were developed for specific property types, such as “condos in Savannah” and “pet-friendly properties in Savannah.”

By constructing these landing pages we were able to dig deeper into the local strategy and increase search visibility for high-value categories of properties as opposed to individual listings for their entire portfolio of properties.

Some Highlights of the South Key Management SEO Campaign

294%

Increase in organic search direct bookings

564%

Increase in organic search traffic in 7 months

829%

Increase in Top 10 keyword rankings

Here's What Our Client
Had To Say

You all are really good with content creation. It's very hard to find copywriters that also have the industry expertise and we don't have to worry about editing and analyzing where we can make the content a little better.

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Additional Details

In-Depth SEO Audit & Competitor Analysis

Beyond the customized technical solution we crafted to solve South Key Management Co.’s revenue tracking woes Magnetic Strategy tackled creating a content strategy with an in-depth SEO Audit.

This allowed us to identify other technical issues that would stand in the way of ranking as high as possible for target keywords and allowed them to better understand the total addressable market on search.

Simultaneously, we analyzed several local competitors to uncover additional areas where South Key Management Co. could improve its SEO strategy.

Next, Magnetic Strategy’s team performed keyword research to construct a prioritized list of the best topics that could be used in the development of new content for the website.

Local SEO Strategy & Gap Analysis

Furthermore, we refined the content strategy with a content gap analysis to identify and leverage additional opportunities for improving the website’s search engine performance.

Ultimately, the implementation of our on-page SEO optimizations, locally focused blogs, and landing pages resulted in a dramatic increase in direct bookings, organic traffic, and Top 10 rankings.

The partnership with South Key Management Co. exemplifies Magnetic Strategy’s commitment to crafting unique solutions and creative content strategies that drive success for our clients.